Michele Ronsen is an executive with more than twenty years of experience in Fortune 500s, academia, and start-ups. Her earliest memory is of driving down the highway with her father. He asked her to look at a McDonald’s sign—the quintessential golden arches. He then asked her to draw what she thought the gear inside the sign (that made it spin) looked like. She was three years old.
A professionally trained graphic designer, Michele worked at top design firms before moving to Nordstrom to develop several private label brands, packaging, and merchandising systems. At Nordstrom, she built two creative teams from the ground up. From there she built a career helping numerous companies and non-profits strategically design and grow their businesses.
After leading creative teams for Bank of America and Wells Fargo, Michele completed the Leading By Design Fellows Program at California College of the Arts (CCA) to secure a deep expertise in ethnographic research, user-centered design, user experience strategy, and innovation acceleration.
A leader of design and business-led solutions, Michele is a strong advocate and practitioner of human-centered and socially responsible design. Through Ronsen Consulting, she currently works with a diverse group of clients, including Facebook, Best Buy, and PayPal, and teaches at CCA and Academy of Arts University.
Visit Michele's LinkedIn profile.
Areas of expertise
Design Thinking and Research, Human-centered Design, User Experience, Service, Brand and Product Design and Strategy, Innovation Acceleration, Participatory Design and Workshop Facilitation, Ethnographies, Structured and Unstructured Interviews, Usability and Accessibility Testing, Diary and Case Studies, Card Sorts, Observation, Click Tests, Journey Mapping, Persona Development, and More.