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Ideas that Matter

Challenge: After a 15 year run that funded over 500 nonprofit projects and contributed more than $12.5 million worldwide to design-led solutions to community challenges, Sappi's signature CSR program, Ideas that Matter, was experiencing a decrease in submissions and waning internal support. 

Approach: Pellegrino Collaborative worked with Sappi to investigate the program's declining support and engagement. Through stakeholder interviews, surveys, and analysis, Pellegrino Collaborative researched and developed a series of recommendations for funding allocation, storytelling, marketing communications, and impact measurement.  

Results: Since our recommendations were adopted, Ideas that Matter has realized its highest rate of grant proposals and most innovative submissions in the program's history. The program regained strong internal support and was highlighted in Sappi's 2015 Sustainability Report.




CSR strategy & business integration, program design, design & social change, grant-making, global, stakeholder & community engagement, research & planning, corporate philanthropy, impact measurement, messaging & communications



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